When one talks about fashion, color automatically comes to mind. Color defines and gives life to fashion design. It can create emotions or express values. At times a visual impact is created for the person who wears the clothing and also the person who sees it. Color can symbolize many things such as: status, a belief, a mood, a season; it is something that we see in our daily life. Often subjective, color has the power to clarify an atmosphere or mood in a moments time.
Additionally, our colors choices made can change due to various reasons. When one understands color, one can determine what works for them. It can have a lot of influence over us and other people. Color can be used as a non-verbal communication tool while also having religious, cultural, political, and social influences. Though the meanings of colors are not set in stone there are some that have remained the same throughout the centuries.
So, what are some of the meanings attached to particular colors ? Here is a simple list of colors and what they can mean or symbolize.
BLACK : Authority, power, stylish, timeless, sophistication
WHITE : Innocence, purity
RED: Love, power, intensity, sexy, aggressive, creates energy
PINK: Tranquility, romance , joy, happiness
BLUE : Peaceful, calmness, cold/depressing, loyalty, freshness
GREEN : Refreshing, conservative, wealth, nature, calmness
YELLOW : up tempo , attention getter, loud, centralizing
PURPLE: Royalty, luxury, feminine, romantic, wealth
BROWN: Solid, reliable, real and stability
GREY: Sophistication, confidence, neutral
CRIMSON: Often associated with the church (Catholic )
INDIGO : Power, importance, wealth
ORANGE : Courage
GOLD: Majesty, wealth, divinity
Because color is the first thing people notice, it is one of the most important elements of fashion. It can change the perception of one’s shape or weight while your personality and emotions lead your color choices. When determining an appropriate color palette for oneself, it helps to use the above information with the occasion, time, season, age, and one’s natural coloring to make the right choice.
Color most importantly adds to our lives, again, by affecting our thinking and our moods, giving our energies balance, boosting our self-confidence and the overall change in how we dress.
Written by Rita Shah
Edited by Keesha M Charles